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Shining the Light on Successful Sponsorships, An Assessment of Ulster Bank’s Festival Sponsorships
Topic(s): arts philanthropy, social investment, research on arts and cultural economics
Keywords:  Festival sponsorship - arts - economic impact - model of practice for business sponsorship of the arts

This  report produced by Business to Arts Ireland with PricewaterhouseCoopers establishes the details behind the economic impact of two of Ireland’s biggest arts festivals. Focusing on Ulster Bank’s Festival Sponsorship Portfolio, the report ‘Shining the light on Successful Sponsorships’ identifies the ‘immediate’ economic benefits associated with the Ulster Bank Dublin Theatre Festival and the Ulster Bank Belfast Festival at Queen’s. The report also looks at the characteristics of a good model of practice for business sponsorship of the arts.

Author / Published by: Arts to Business Ireland, PricewaterhouseCoopers
Year of publication: 2010
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