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Arts Investment Forum

Culture of Innovation, An Economic Analysis of Innovation in Arts and Cultural Organisations
Topic(s): research on arts and cultural economics, creative industries and entrepreneurship,
Keywords:  Innovation - cultural organisations - quantitative research - culture sector - audience development - revenue

This report analyses issues related to the innovation of cultural organizations through the prism of two of the UK’s leading cultural organisations, the National Theatre (NT) and the Tate. Both organisations are widely acknowledged as leading innovators in their respective artforms. The scale of their operations makes it possible to use experimental techniques to develop quantitative research insights that are of importance to the wider arts and cultural sector.

Author / Published by: NESTA
Year of publication: 2010
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