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“The global significance of the Cannes Lions International Festival of Creativity gathers momentum each and every year. This year both official attendance figures and advertiser entries increased in excess of 20%. This is quite remarkable when you consider the broader economic challenges that nearly every business and geography is facing. ‘If Cannes has taught me one thing, it is that creativity drives effectiveness. You can not have one without the other. That knowledge has been instrumental to my career.’ “
Fast Co-create.com, 09 July 2012
Dubai Internet City excellence series focuses on 'Intellectual Property - the Currency of Creativity and Innovation'
“Companies are creating value by shifting from a commodities economy to a knowledge-based sector that focuses on intangible assets and output in business in addition to embracing intellectual property (IP). The approach helps protect businesses of all sizes, in addition to monitoring and auditing events that impact the organisation.”.
Ameinfo.com, 01 July 2012
“Values-led leaders help create emotionally and mentally healthy organisations, where business goals are met without sacrificing personal values. ‘A key aspect of effective leadership is establishing the right organisational culture; a culture that fosters diversity, and encourages creativity, while ensuring the diverse stakeholder group live and breathe the values inherent in that culture.
The culture is the psyche of the organisation. This psyche constantly senses and responds in ways much like a conscious person constantly improves through self-reflection and personal mastery.’”
The Guardian, 26 June 2012
Rio+20 lacking creativity
“Marlena Peleo-Lazar, Chief Creative Officer and Matt Biespiel, Senior Director of Global Brand Development speak on McDonald’s global marketing principles.‘We come to Cannes every year because this is the place to be for creativity and creativity drives our business. We come here to learn, to be inspired and to meet with our agencies and ensure we are all heading in the right direction.’ Peleo-Lazar added, ‘We are here also to inspire and be with our creative partners from all over the world. We are here to learn from everyone, including other brands and take the message home because this is the world’s best stage for creativity.’”
Exchange4media.com, 22 June 2012
“In 2010, ’s Institute for Value surveyed over 1,500 chief executives about the most important leadership competency for this new millennium. Creativity was the across-the-board’s winner. No surprise, right.
But this begs the eternal question: when scaling up your business, where in the heck does one find good creative talent?”
“Dubai SME, the agency of the Department of Economic Development (DED) mandated to develop the small and medium enterprises (SME) sector, has launched a 'Brand Creativity Contest' on facebook to encourage and reward creativity and innovation among SMEs and entrepreneurs.”
“Understanding what gets in the way of people giving their best is key to unlocking their creativity to enable them to think differently, according to creative thinking champion and motivational speaker David Hall.” (,,,)
“His own definition of creativity is the “generation of ideas that are both novel and useful” but he is mindful that most people are conditioned to use their experience to generate useful ideas that are not new. Timing, he cautions, is crucial to acceptance. Unless a culture of creativity already exists in an organisation, it is important to first ensure there is an environment which accepts creative thought where it was previously frowned upon.”