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Care of historical belongings: an investment or waste of money? Awareness deficits among the non-users of conservation services – the Maltese example
Topic(s): research on arts and cultural economics
Keywords:  heritage preservation, conservation marketing, social marketing, relationship marketing, customer behaviour, customer acquisition

This research paper examines the extent to which the people in Malta are familiar with the issue of heritage conservation. An average percentage of heritage owners was aimed to be identified and – among them – the proportions between users and non-users of conservation services. Such information would be particularly valuable in the course of designing a marketing strategy by providers of conservation services. The data gathered aimed to provide the Maltese conservators with the information on the local people’s awareness level pertaining to the care of historical objects.

Author / Published by: Izabella Parowicz, ACEI conference paper
Year of publication: 2010
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