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CISAC: A review of the state of the creative economy in Brazil, Russia, India, China and South Africa
On Sept 18th, the International Confederation of Societies of Authors and Composers (CISAC) released a study that identifies tremendous potential within BRICS countries to increase their creative industries’ contribution to GDP. CISAC’s new study illustrates that in the BRICS countries, total exports of core copyright goods and services (including audio visual goods and services, new media goods, publishing goods, etc.) are significantly lagging behind mature markets. For example, the total combined export of these creative industries from Brazil, Russia, India, China and South Africa are less than half of the USD 25 billion generated by the USA in 2010 despite their combined GDPs being just 12 percent smaller. The study lays out a four-step action plan for policymakers to unlock the potential of the creative industry in these regions, which includes, among other steps, direct support initiatives for targeted communities or sectors, or indirectly by finding methods to incentivize creativity and related economic activity.
You can access the study here-